Truepoint Viewpoint

February 2007

Continuous Client Feedback Process

As part of Truepoint Capital's commitment to client service excellence, we initiated a formal client satisfaction dialogue survey with Wm Law & Associates, Inc. in January 2005. Wm Law & Associates, Inc. is an established consulting firm with a proven record of helping financial services organizations sustain growth and profitability. Commitment to a continuous client feedback process is essential to our success.

Over 200 interviews were conducted during the past twenty-four months, resulting in invaluable feedback from our clients. We are pleased to report that we scored higher than the industry average in all categories. Areas of particular strength are shown in the following table:



2005

2006

Cumulative

Overall satisfaction

96%

96%

96%

Expectations met?

95%

96%

95%

Willingness to refer?

97%

100%

98%


The most common observation from our clients:

We Aim To Please: Clients recognize and appreciate our "can do" attitude and personal demeanor.

We Do What We Say We Will Do: Successful client relationships start with a clear description of what to expect. We consistently deliver for our clients.

High Satisfaction Equals High Refer-ability: Truepoint Capital has grown organically since its founding in 1990. 70% of new clients are referred to us by existing clients and other professionals. Because willingness to refer indicates the relative health of client-advisor relationships, we use this category to gauge our overall performance.

Although we are pleased with our results, we have identified areas for improvement. Accordingly, we have begun enhancing our reporting capabilities, website functionality and client contact frequency. In the past year, our clients have recognized these initiatives, encouraging us to continue to enhance our services.

We welcome the opportunity to share more of Truepoint Capital's client service offerings and initiatives in response to individual inquiries. To schedule a complimentary initial consultation, please contact Lisa Reynolds at (513) 792-6648 or l.reynolds@truepointcapital.com.

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Truepoint Capital is an independent fee-only wealth management and multi-family office firm based in Cincinnati. Our specialists provide integrated broad-based services to high net worth individuals and families across the country.

We take great care to thoroughly research the information provided in our Viewpoints to ensure accuracy. However, these columns provide general commentary and are not intended to provide specific tax, legal, accounting, financial or professional advice. Readers are advised to seek qualified professional advice on these issues for their specific circumstances. Truepoint Inc. shall not have any liability with for any damages alleged to be caused, directly or indirectly, by the information contained in our Viewpoints. Additionally, none of the material included on our website constitutes a tax opinion and is not intended to be used, and cannot be used, for the purposes of avoiding any tax penalties imposed by the IRS.


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